Director of Western Events Wrangler
PBR – PRCA – Toughest Cowboy
Miss Rodeo USA Program – NFR Vegas
Jeff Chadwick is no stranger to Pro Rodeo. He started off as a Professional Rodeo Cowboy competing on the national stage decades ago. Today, Jeff heads up Wranglers professional rodeo management team, a role that places Jeff in charge of all of Wranglers sponsored riders, events and western promotions. It was Jeff’s dream to create a program that mirrored the signature “Tough Enough To Wear Pink” fund raising campaign, which to date has raised millions for Breast Cancer Research. Working with Robi Powers, of The Warrior Tours nonprofit along with Senior Management at the VF Corporation, we are now on the cusp of seeing a dream become reality. In the early summer of 2010 the first ‘Wranlger National Patriot’ custom western apparel items will be available across America. The goal is simple- Raise Millions of Dollars for Fallen and Wounded Service Members and their Families. Jeff and his staff at Wrangler are passionate about their love of America and its greatest heroes of all – Our Volunteer Service Members and their Families, Employers and Friends. Jeff will be active in ensuring that Armed Forces Entertainment Staffers and MWR Military Liaisons have all the necessary tools at hand to provide deployed service members access to information about this new campaign. He will also be on hand to work with Anne and Kaycee to teach interested service members a ‘thing or two’ about roping, rodeo’n and championship belt buckles of the NFR and PBR Circuits.